India’s mutual fund industry is about to see a revolution, and it comes from an unexpected source — a Bengaluru-based startup called PowerUp Money. The company just raised a staggering $12 million (around Rs 107.4 crore) in a Series A funding round led by Peak XV, with existing investors like Accel, Blume Ventures, and Kae Capital also joining in. Even 8i Ventures and DevC chipped in, showing that the startup is attracting serious attention from some of India’s top investors.
What makes this news even more exciting? This is just six months after PowerUp Money raised $7.1 million in seed funding. Investors clearly see huge potential, and here’s why.
Say Goodbye to Hidden Commissions
Founded in 2024 by Prateek Jindal, PowerUp Money is not your average mutual fund advisory platform. Traditional advisors often earn hefty commissions from the products they recommend, which can sometimes cloud their advice. PowerUp Money is taking a completely different approach with a zero-commission, research-driven platform.
This means investors get advice that is truly unbiased and aligned with their financial goals — no hidden agendas, no secret fees, just guidance that actually works. For the first time, retail investors in India can have access to advisory services that prioritize their interests over profit.
SEBI-Registered for Maximum Trust
One of the reasons investors are so excited about PowerUp Money is that it operates as a SEBI-registered Registered Investment Advisor (RIA). This regulatory structure ensures that the platform’s recommendations are fully aligned with investors’ long-term goals. In a country where trust in financial advisors has sometimes been shaky, this is a game-changer.
Being SEBI-compliant not only adds credibility but also gives investors peace of mind. Every recommendation is backed by research and regulation, not by commissions or incentives.
Investors Are Betting Big on This Startup
So why are investors pouring Rs 100 crore into this startup? The answer is simple: PowerUp Money is meeting a massive market demand. Indian retail investors are becoming more informed and conscious about where their money goes. They want transparency, low costs, and advice they can trust.
PowerUp Money’s zero-commission, research-led model hits all those points. Investors like Accel and Blume Ventures clearly see that this is not just another fintech startup — it’s the beginning of a new era in mutual fund advisory in India.
Expansion Plans With Fresh Capital
With its latest Series A funding, PowerUp Money is ready to scale fast. The company plans to enhance its technology, strengthen research capabilities, and expand operations across India. The goal is to reach more retail investors and provide highly customized, data-driven advice for smarter investments.
This funding will also allow PowerUp Money to invest in analytics, automation, and customer support, ensuring that every investor, no matter where they are, gets access to world-class advisory services.
A Revolution in Retail Investing
The rise of PowerUp Money highlights a broader trend in India’s wealthtech ecosystem. Investors are increasingly rejecting hidden fees and seeking platforms that put their interests first. Zero-commission advisory is no longer a novelty — it’s becoming an expectation.
For the first time, ordinary investors can access professional advice without worrying about being sold products that benefit the advisor more than them. PowerUp Money is leading this revolution and setting a new benchmark for the industry.
What This Means for You
If you’ve ever felt unsure about your financial advisor’s recommendations or frustrated by hidden fees eating into your returns, this is the wake-up call you’ve been waiting for. PowerUp Money offers transparent, unbiased, and research-backed advice that prioritizes your financial goals above all else.
With Rs 100 crore in fresh funding, strong backing from top investors, and a SEBI-compliant framework, PowerUp Money is poised to become India’s go-to platform for mutual fund investments.
In short, the way Indians invest in mutual funds is about to change forever — and PowerUp Money is at the center of that transformation. For investors, this could mean smarter decisions, higher returns, and finally, advice you can trust.
