Pluckk Gears Up for Rapid Growth
Fresh food brand Pluckk has taken a bold step by appointing Chayan Mukhopadhyay as its new Chief Operating Officer, signaling ambitious plans to expand across 20 major Indian cities and three international markets. In addition to overseeing operations in Bengaluru, Delhi, Mumbai, and Pune, Chayan will drive growth in sourcing, manufacturing, supply chain, and delivery, ensuring Pluckk’s promise of fresh, healthy food reaches more households than ever.
Chayan Mukhopadhyay Brings Proven Expertise
An MBA from IIM Bangalore, Chayan brings over 15 years of experience across multiple sectors, combining strategic insight with practical execution. He has held significant roles at American Express and Jabong, and was the co-founder and CEO of Qandle, an HR SaaS venture that achieved profitability and was acquired in 2025.
Speaking on his new role, Chayan said, “Pluckk has already established strong traction in Bangalore, Delhi, Mumbai, and Pune. My immediate focus will be to scale the brand rapidly and profitably across 20 cities, strengthening our sourcing and supply chain while expanding both offline and online presence. Our goal is to make Pluckk a household name for consumers who value freshness and clean eating.”
Pluckk’s Growth Story
Founded in July 2021 by Pratik Gupta, Pluckk has quickly grown into a 100 crore ARR GMV company. It operates in six categories, including:
- Fresh Meal Kits
- Preservative-Free Fruit Juice
- Soups
- Smoothies
- Frozen Berries
- Plant Protein Bars
The brand has built a loyal following among urban professionals who want healthy, convenient, and high-quality food options without compromising on lifestyle.
Strategic Vision for Expansion
Pratik Gupta, co-founder of Pluckk, commented, “Chayan’s track record in operational leadership and entrepreneurial growth makes him the ideal person to lead Pluckk into its next phase. With the rise of quick commerce and modern retail, and growing demand for clean eating, Pluckk is perfectly positioned to scale nationally. His arrival marks a significant milestone as we accelerate our mission to redefine fresh food consumption in India.”
Chayan will focus on optimizing supply chains, enhancing operational efficiency, and ensuring the brand scales profitably while maintaining high-quality standards.
Nationwide and International Growth Plans
Under Chayan’s leadership, Pluckk plans to expand into 20 top cities in India, bringing fresh and clean eating options to more urban consumers. The brand also aims to enter three international markets, positioning itself as a global player in the fresh food industry.
By leveraging operational expertise and a deep understanding of urban consumer needs, Pluckk aims to provide a seamless experience for customers while driving profitability and operational excellence.
Why This Appointment Matters
Chayan Mukhopadhyay’s appointment signals Pluckk’s commitment to scaling efficiently and strategically. With his combination of entrepreneurial experience and operational know-how, he is expected to strengthen supply chains, optimize sourcing, and expand the brand’s footprint both offline and online.
The move also underscores Pluckk’s ambition to become a household name for urban consumers who prioritize freshness, health, and convenience. With a robust product portfolio and clear expansion strategy, Pluckk is ready to lead the clean eating revolution in India.
Looking Ahead
As Pluckk prepares to scale operations across India and into international markets, Chayan’s leadership will be crucial in ensuring growth remains profitable and sustainable. By combining operational excellence with a focus on quality, Pluckk is poised to become a trusted brand for fresh and clean eating, redefining how urban consumers approach healthy food.
With strong leadership, a growing product lineup, and ambitious expansion plans, Pluckk is set to take India’s fresh food industry by storm.
