Gurugram-based food startup KisaanSay has raised Rs 34 crore (around $3.6 million) in its Series A funding round. The investment was led by NABVENTURES through its AgriSURE Fund, with participation from other investors.
This funding marks a major step forward for the young brand as it looks to scale operations and strengthen its presence in India’s fast-growing food market.
A Quick Look at KisaanSay’s Journey
KisaanSay was founded in 2022 by Nitin Puri, Vaishali Mehta, and Manoj Karki.
The startup focuses on offering authentic, 100 percent single-origin food products. Its core idea is simple but powerful — connect consumers directly with farmers while ensuring transparency about where the food comes from.
Before this Series A round, the company had raised $2 million in a pre-seed round led by Jungle Ventures through its First Cheque@Jungle initiative in early 2025.
What Makes KisaanSay Different?
Focus on Single-Origin Products
Unlike many mass-market food brands, KisaanSay emphasizes single-origin sourcing. This means each product comes from a specific region or farm, ensuring quality, traceability, and authenticity.
Bridging Farmers and Consumers
The company is built around the idea of reducing the gap between producers and buyers. By doing this, it aims to:
- Improve transparency in the food supply chain
- Ensure better pricing and income for farmers
- Deliver fresher and more reliable products to consumers
Sustainability at the Core
KisaanSay also focuses on enabling sustainable livelihoods for farmers, making it part of the growing wave of purpose-driven consumer brands in India.
How the Fresh Funding Will Be Used
The newly raised Rs 34 crore will help KisaanSay accelerate growth across multiple areas.
1. Expanding Distribution
The company plans to make its products available across more cities and retail channels, increasing accessibility for consumers.
2. Strengthening Brand and Marketing
A portion of the funds will go into building brand awareness and connecting with a larger audience.
3. Building a Stronger Team
KisaanSay aims to expand its workforce and build a scalable organization to support long-term growth.
4. Investing in Technology
The startup will also develop a full-stack technology infrastructure to streamline operations, improve supply chain efficiency, and enhance customer experience.
Why Investors Are Interested
Growing Demand for Clean and Traceable Food
Consumers today are more conscious about what they eat. There is rising demand for:
- Transparent sourcing
- High-quality ingredients
- Ethical and sustainable practices
KisaanSay’s model fits well with these trends.
Opportunity in India’s Food Market
India’s packaged food and D2C (direct-to-consumer) segment is expanding rapidly. Brands that combine quality, storytelling, and supply chain control are attracting strong investor interest.
What This Means for the Agri-Food Startup Ecosystem
The investment in KisaanSay highlights a broader shift in India’s startup ecosystem — where agriculture and food innovation are gaining traction.
Funds like those managed by NABVENTURES are actively backing startups that:
- Improve farmer incomes
- Build efficient supply chains
- Create value-added food products
This trend is expected to continue as technology and consumer awareness reshape the sector.
Final Thoughts
KisaanSay’s Series A funding is a strong vote of confidence in its vision of connecting farms directly to consumers.
With fresh capital, a clear mission, and growing demand for transparent food sourcing, the startup is well-positioned to scale in the coming years.
As competition increases in the food startup space, execution, brand trust, and supply chain strength will be key — and KisaanSay seems focused on building all three.
