Pluckk, a fresh food brand with a lifestyle focus, has made Chayan Mukhopadhyay its new Chief Operating Officer (COO). This development is a strategic one, as it will improve the operations of the company and enhance its growth domestically in India and globally.
Background and Expertise
Chayan Mukhopadhyay has more than 15 years of widespread experience working in different industries with a mix of strategy and execution. A graduate of the Indian Institute of Management (IIM) Bangalore, Chayan has also worked at senior positions within American Express and Jabong. He was co-founder of Qandle, an HR SaaS startup that reached profitability and was acquired in 2025. His diverse experience puts him well to drive Pluckk into the next stage of growth.
Role and Responsibilities
In his new role as COO, Chayan will be responsible for Pluckk’s current operations in four cities—Bangalore, Delhi, Mumbai, and Pune—with sourcing, manufacturing, supply chain, and delivery functions. His first priority will be to grow the brand quickly and profitably in 20 Indian cities through enhanced sourcing and supply chain strengths. He will also drive Pluckk’s international forays into three markets with the objective of positioning the brand as a household name among customers who look for freshness and clean food.
Company Growth and Vision
Pluckk has shown robust traction within the fresh and clean consuming segment, shipping more than 2 million items every month to half a million households. The company has achieved an annualized revenue run rate (ARR) of ₹100 crore during FY25. Backed by Exponentia Ventures, Euro Gulf Investment Fund, and celebrity investor Kareena Kapoor, Pluckk brings farmers directly in touch with consumers, providing fresh and traceable produce.
Leadership Perspective
Pratik Gupta, co-founder of Pluckk, also showed optimism regarding Chayan’s appointment, stating that, “Chayan’s track record of operation leadership and entrepreneurial growth makes him best suited to steer Pluckk’s future.” He highlighted that Chayan’s extensive operational knowledge and insight into successful venture development place him in the best position to drive Pluckk through its next stage of fast growth.
Chayan’s Commitment
Chayan Mukhopadhyay expressed his passion for the role, saying, “I strongly identify with Pluckk’s mission of getting India to eat fresher and cleaner, and I am excited about helping build this movement by leveraging my entrepreneurial and operations acumen.” He underlined how crucial it is to scale the brand quickly and profitably, build more robust sourcing and supply chain capabilities, and increase Pluckk’s offline and online presence.
The hiring of Chayan Mukhopadhyay as COO is a milestone moment in Pluckk’s quest to revolutionize the consumption of fresh foods in India. With his experience and strategic thinking, Chayan is well-positioned to take Pluckk to the next level of growth, ensuring that the brand continues to provide fresh, clean, and traceable fruits and vegetables to Indian consumers and the world at large.
